Swansea City FC: Official Swans App

Swansea City Football Club are a progressive and digitally sophisticated Premier League football club. They understand the importance of building digital relationships with their fans and that engaging and satisfying the needs of football fans is about action on and off the pitch; match days and non-match days; and consuming information wherever you are.

The challenge

In order to connect with fans at The Liberty Stadium and away from it as well as keeping the buzz going before and after each game, Swansea City needed a way to engage their supporters, affording them the convenience of consuming everything they need, at their fingertips. As well as supporting fans’ needs, the app solution needed to facilitate continued growth and realise commercial opportunities for the club.

Our solution

The Official Swans app for iOS and Android connects fans, anywhere in the world, with their club and each other, any time they desire. Enabling Swans fans to become the first UK football fans to hold match day and season tickets on their phones, and delivering all the information a fan needs, this app is a key part of the progressive club’s digital strategy.

"In Other Media we have found an agency that truly understands the needs of our fans and could design a beautiful app that works across multiple platforms as well as handle the tricky real-time feed integration and help to drive our ambitious digital strategy."

Rebecca Edwards-Symmons

Digital Media Manager, Swansea City FC

A mobile ticketing first

Fans attending matches at the Liberty Stadium from the end of January 2018 have been amongst the first Premier League fans to gain access to the ground using tickets on their mobile phones. A significant step for a forward-thinking club leading the way digitally in the top flight of English football.

Interaction focussed

With features such as a score predictor, starting line-up predictor and games like Football Flicker the app encourages interaction by the user, keeping them engaged. The Jack Army section caters for both junior and adult fans with the user able to choose their age range in order to access content such as becoming a mascot, following the Swans on the road, or taking part in an in-app quiz.

Always relevant

Fan engagement isn’t reliant on match-day interactions. Even on non-match days, fans are kept up to date with the latest news and events, fixtures and team line ups and live match audio through intelligent use of notifications.

The inclusion of a live-updating league table puts every game into context, whether Swans are playing that day or nervously awaiting the outcome of rival clashes.

One-app strategy: tailored content

With a fanbase spanning a wide range of ages, it was important to cater for all fans, but without the need for separate, disparate apps. The Swans app offers something for everyone and notifications are highly customisable to provide the experience the fan desires.

"Being the first club in the UK to introduce mobile ticketing is just the latest ground breaking project that we are thrilled to have delivered."

Rebecca Edwards-Symmons

Digital Media Manager, Swansea City FC

Easy to use

The navigation is intuitive and features such as collapsible headers on the scoreboard offer a dynamic state in which to view content, making the app functional and pleasurable to use.

Facilitated by the latest, best technology, for example Swift 4 for iOS, the latest devices and operating systems are catered for, bringing the app to as wide an audience as possible. iPhone X and Android devices running Oreo 8.1 can showcase the app to its brilliant best.

Design differentiation

The intricately considered design features nuances such as tailored iconography, which differentiate this as a bespoke app, making it feel intrinsically Swans.

Subtle sponsorship

Sponsors are positioned as strategic partners, delivering key messages, such as the pre-match notifications that inform the fans of the team line-up. Subtle use of the Swansea City colour palette provides consistency and tonal logos are used where possible.

The envy of your mates

A football fan isn’t going to change allegiance based on which club has a better app, but Swansea City fans can feel proud that their club is at the leading edge in providing them with a world-class experience