West Ham United
West Ham are an iconic London football team competing in the English Premier League. The team has a long and proud history, with three of the 1966 World Cup winning team, Captain Bobby Moore and goalscorers Geoff Hurt and Martin Peters, being West Ham players.
As a top-flight club, the fans need a world class digital fan experience to give them everything they need to know about their club. The new website and iOS and Android app deliver just that, as well as being hard-working assets for the club.
Styled to Embody an Identity
Not only is the colour palette unmistakably Hammers but now the subtle icons interwoven throughout the content also give fans the feel of home.
The iconic bubbles, that enshroud the players running onto the pitch, are also a delightful way on the website and app to signify triumph for West Ham through a goal or a win.
Dynamic Homescreen
Styled in the club’s signature colour palette, but also reflecting the appearance of the players on the pitch, the website’s sidebar colours dynamically change to reflect whether the Hammers are playing at home or away and even has a third kit style.
The Crucial Information
The Match Centre keeps fans up to date with the latest score, as well as up-to-the-minute commentary, and match stats enhance the feel for the way the game has played out.
Switch between the official standings and the live league table and see other scores to keep an eye on your rivals.
Customise the Look and Notifications
Whether you are a fan of light or dark mode, you can consume all the information the app has to offer in a view that suits you best.
In order to find out what you want, when you want, simply customise which notifications you want to receive. Be the first to know, or maintain the suspense.
Be In the Know
Keep up to date with all the goings on at the London Stadium and be the first to hear exclusive news via the app.
Whether it’s team news, an interview with the gaffer, or a forensic analysis of the last match, it’s all here in one place. At your fingertips.
"It’s great to be working with Other Media - they really get what the club wants, what the fans love, and how to maximise revenues and engagement while making our lives easier. The new app has great content, functionality, stunning design, and a slick user experience which we know the fans will love. This is just the start of the process of evolving the digital landscape for the club, our fans and our partners and we’re delighted to be on this journey with the team at Other Media."
West Ham United Football Club
Working Hard for the Club
Keeping Fans Engaged
As well as giving fans everything they want, in a truly delightful style, the website and app are also working hard for the club. Maintaining engagement with fans is critical to realise commercial opportunities within any digital asset. All of the above features, as well as score predictors for added interactivity, delivered to the highest standard, keep the fans coming back again and again.
Monetising Engagement
Sponsorship and advertising events are carefully displayed to maximise their impact for the commercial teams whilst minimising any impact on user experience. New fan engagement features, such as the score predictors in the app and the Live Match Centre on both web and mobile, create new partner sponsorship opportunities.
Streamlining the user journey through the website and app enables the club to funnel traffic to retail, ticketing, and hospitality to boost sales in these areas.
Access to WHUTV and the Club Shop add further chances to monetise the app.
Harness Data
Understanding how fans are interacting with the club’s digital touchpoints enables the Hammers to personalise content and messaging to users. Real-time data visualised in Clubcast‘s customisable dashboards allows an instantaneous insight into the performance of any campaign or content publication.
