West Ham United App
West Ham are an iconic London football team competing in the English Premier League. The team has a long and proud history, with three of the 1966 World Cup winning team, Captain Bobby Moore and goalscorers Geoff Hurt and Martin Peters, being West Ham players.
As a top-flight club, the fans need a top-flight app to give them everything they need to know about their club. The new iOS and Android app is just that, as well as a hard-working asset for the club.
Styled to Embody an Identity
Not only is the colour palette unmistakably Hammers, but the subtle icons interwoven throughout the app give fans the feel of home.
The iconic bubbles that enshroud the players running onto the pitch are also a feature of the app, signifying triumph for West Ham, through a goal or a win.
The Crucial Information
The Match Centre keeps fans up to date with the latest score, as well as up-to-the-minute commentary, and match stats enhance the feel for the way the game has played out.
Switch between the official standings and the live league table and see other scores to keep an eye on your rivals.
Customise the Look and Notifications
Whether you are a fan of light or dark mode, you can consume all the information the app has to offer in a view that suits you best.
In order to find out what you want, when you want, simply customise which notifications you want to receive. Be the first to know, or maintain the suspense.
Be In the Know
Keep up to date with all the goings on at the London Stadium and be the first to hear exclusive news via the app.
Whether it’s team news, an interview with the gaffer, or a forensic analysis of the last match, it’s all here in one place. At your fingertips.
"It’s great to be working with Other Media - they really get what the club wants, what the fans love, and how to maximise revenues and engagement while making our lives easier. The new app has great content, functionality, stunning design, and a slick user experience which we know the fans will love. This is just the start of the process of evolving the digital landscape for the club, our fans and our partners and we’re delighted to be on this journey with the team at Other Media."
West Ham United Football Club
Working Hard for the Club
Keeping Fans Engaged
As well as giving fans everything they want, in a truly delightful style, the app is also working hard for the club. Maintaining engagement with fans is critical to realise commercial opportunities within any digital asset. All of the above features, as well as score predictors for added interactivity, keep the fans coming back again and again.
Within the app, sponsorship and advertising events are carefully displayed to maximise their impact for the commercial teams, whilst minimising any impact on user experience.
Access to WHUTV and the Club Shop add further chances to monetise the app.
The potential, through the Clubcast hosting of the app, for adding further features is a huge benefit to the club. Single-sign on will soon allow for in-app ticketing to be effortlessly implemented, and with the focus now firmly on digital for clubs the opportunities are ready to be realised.