RSC Anderlecht
Royal Sporting Club Anderlecht are Belgium’s most successful football team, having won a record 34 Belgian top flight titles and competing in the Belgian Pro League since 1935-36, as well as having picked up silverware in European competitions.
Their new app, featuring AI-powered content and unique fan activations, is boosting sales through retail, hospitality, and ticketing, as well as new sponsor activation opportunities, so the Club can grow audiences, deepen engagement, and deliver significant commercial returns.
AI-powered content
Improving the fan experience and growing audiences is augmented by AI-powered video clip highlights, delivering personalised content at scale and encouraging discoverability.
The Club’s complete control over the curated timeline gives supporters a wealth of engaging content to delve into.
From news to videos, fixtures to promos – any item can be expanded to read more in the app or link out to any chosen content, e.g. podcast, ticket sales.
Multi-language
The diverse, global Sporting audience can get closer to the Club than ever before with the app available in English, Dutch, and French.
The phone will detect the language settings to select the default language and fans can change this as they desire.
Paperless Entry to Lotto Park
Fans can now log in to see all their account details and access their match and season tickets in the app. Now there is no need for paper tickets, plastic cards, or downloading emails – your ticket is with you in the app.
Can’t make it to the game? Share your ticket in seconds. No hassle.
Mauve TV – matches, moments, playlists
The high-end design is especially felt in the Mauve TV app tab.
Here fans are presented with a beautifully curated selection of video – from free content to premium content for subscribers – including playlists as well as individual videos.
Every moment is here, from match highlights, to interviews and carefully selected collections such as “Best of” and “Editor’s picks”.
Discover the Player, Wear their Shirt
As well as Player Info and Season Stats, the First Team player profiles all feature a link to buy that player’s shirt, encouraging sales conversion from browsing the app.
These calls-to-action can be embedded anywhere in the app to maximise visibility and encourage purchase of key products.
Celebrating Home-Grown Talent
The First Team player listing page features an important touch – a badge to indicate those players that have come through the Academy to the First Team: “Made in Neerpede”.
Attention to detail like this in the app elevates the premium status of the app building pride in the Sporting fans.
Match Centre, Teams, Shop, and more
An Enticing Shop Window
The Club have complete control over which sections and products to feature, ensuring this shop window is always looking its best and displaying the products the Club want to highlight, and that supporters are going to want to buy.
Dynamic, Interactive Match Centre
Discover details of all past and upcoming fixtures as well as interrogating the Pro League table.
On match day the Match Centre transforms to display an array of absorbing information on the upcoming match – with head-to-head data and a chance to predict the starting line-up as well as the final score.
Commentary You Choose
The match commentary is a convenient hybrid of auto-generated and manual commentary, meaning the Club chooses how much they want to customise the minute-by-minute rundown of the match.
Every Team, Every Match
All RSC Anderlecht teams are featured in the Teams area – choose from First Team, RSCA Futsal, RSCA Women (multiple teams), RSCA Neerpede (multiple teams).
Powered by Clubcast Create
Our custom, sport-centric CMS, Clubcast Create enables the club to efficiently create and publish seamlessly to all digital channels.
The standard fans deserve
Underpinned by a strong digital strategy the new website and app have been given Other Media’s signature premium design treatment, and are powered by the Clubcast fan experience platform, delivering a digital fan experience befitting a club of this stature.
