Official Swans App Shortlisted for Innovation and Best Design/UX at UK App Awards

It’s hard to beat that Friday feeling that you get when a fan engagement solution, that you know has outstanding design and UX features, is recognised for just that and for its innovation.

We’re absolutely thrilled, then, that the Swansea City Official Swans App has today been shortlisted for two awards at the UK App Awards.

The 2018 UK App Awards have shortlisted the Swansea City FC Official Swans app in the Best Design/UK, and Innovation categories.

About the Projects

The Official Swans app is engaging fans and augmenting the excitement and anticipation of the big kick-off for fans at the game and at home and keeping the buzz going after the final whistle. The app made Swansea fans the first to hold match-day tickets on their phones at the start of the year.

The app offers a way for fans to connect with their club, with each other, and feel part of a community, consuming everything Swans they need (and this really is about need when you are so passionately supporting your football team) at their fingertips.

This project, and the Player Information and Wellbeing App that we also developed for Swansea City, have drawn on and expanded our deep understanding of digital relationships in sport. Understanding how fan engagement is about satisfying the needs of fans on match days and non-match days as well as at the venue and away from it underpinned this project.

About the UK App Awards

The UK App Awards celebrates and rewards excellence in apps developed in the UK or for the UK market. This year’s shortlist features solutions for other sports brands, such as England Rugby and O2, as well as retail, fintech and education.

Innovation Award

Here the judges looked for outstanding innovation in app design or delivery. We are confident that we delivered on both.

Best Design / UX Award

In this category, the judges were looking for an app that demonstrates exceptional design and UX.

Your Next Project

If you are looking for a digital partner to help you to understand digital relationships and how to approach fan engagement successfully, get in touch and let’s chat about where you want to take your fans.