Chelsea FC: 3D Stadium Viewer

Hospitality members at Chelsea FC have come to expect a certain level of customer experience. The club are continually looking for new ways to improve this experience with dynamic tools that make the online journey smoother. 

The interactive 3D seating plan is a first for any UK sports stadium, bringing hospitality guests a new interactive tool that provides an exact view of the pitch.

What We Did

We set out to design an interactive seating planner that would offer a 3D view of the entire stadium from within a browser window, as well as each floor and hospitality suite, allowing users to see the exact view of the pitch from their chosen space with an image and 360-degree virtual tour.

This required a custom design that was subsequently built utilising BabylonJS.

The new 3D planner has been designed to be easy to navigate with links to the ticketing system ensuring seamless booking functionality.

Information is included on Chelsea FC’s range of hospitality packages, from the casual UTB Sports Lounge with seats in the West Stand to the most exclusive offering at Stamford Bridge, the Executive Club, with seats in the East Stand directly on the halfway line.

"The interactive 3D seating plan is a first for any UK sports stadium, so we’re delighted to bring our hospitality guests a new interactive tool that provides an exact view of the pitch. Whilst all hospitality seats boast exceptional views, for many it’s a vital part of the decision making process, and being able to view it from the comfort of a laptop or mobile device is important. At Chelsea FC, our annual hospitality members have come to expect the very best from their Club and having enjoyed a record number of renewals last season, we’re keen to remain their first choice by continually investing in new ways to improve the overall customer experience with dynamic tools that make the online journey smoother. The interactive 3D seating planner launched with the release of season 2016/17 annual hospitality packages across 20 function spaces within the iconic Stamford Bridge stadium."

Simon Hunter, Head of Venue & Brand at Stamford Bridge