Posh's Plans to Promote their Digital Fan Experience

Peterborough United FC have appointed Other Media to develop a new digital service for supporters.

We are delighted to announce plans for the forthcoming launch of a brand new digital offering for Peterborough United supporters, including a modernised and bespoke club website, mobile app and streaming service, powered by Other Media’s Clubcast Fan Experience Platform and world-leading streaming provider StreamAMG.

The football club entered into discussions with Other Media and StreamAMG following the conclusion of the Sky Bet League One campaign with a desire to develop a cutting-edge bespoke website and Posh app for iOS and Android users. The combined website, app and streaming service is scheduled to be up and running by mid-November 2021. The new digital services will replace those currently in operation, including the iFollow streaming service and the EFL Digital app and website.

Peterborough United Marketing Manager Jake Baxter said: “We are really excited about this partnership with Other Media as the new website and app will be designed specifically for Posh fans. We feel that we will be able to provide a much more personal and interactive user experience for supporters and this is a major part of the club’s long-term digital strategy. A lot of work has gone on behind the scenes since the conclusion of last season, but we believe the fans will be pleased with the outcome when we launch later in the year.

“As a club, we want to ensure that supporters are involved in the process as ultimately they will be the end-user of the website and app and therefore we are looking to build a focus group of supporters to give us valuable insight as we go through the process. If you wish to be considered please email marketing@theposh.com.”

George Crabb, Managing Director, Other Media: “We’re thrilled to be working with newly promoted Peterborough United to deliver a brand new digital fan experience with a refreshed website, new iOS and Android app and voice. Posh are a club with a long and proud history and huge ambition which includes bringing fans closer to the club through all of its digital channels. We’re delighted to be working with them to make exciting and valuable things happen for the fans, the club, and their partners”.

Other Media have over 20 years experience helping sports clubs and organisations connect with fans and realise commercial opportunities. We craft customised, content- and feature-packed websites, apps, and voice skills that are managed through our Clubcast Fan Experience Platform: boosting engagement and opening up a multitude of revenue-generating opportunities from enhanced retail to sponsorable content.

Do you want better engagement and bigger returns for your club?

Our Clubcast powered websites, apps and voice skills can help you deepen fan engagement and boost club revenue.