New Wanderers Website Kicks Off Fan Experience Upgrade
We are proud to announce the launch of the new Bolton Wanderers website – better-looking, easier to navigate and packed with more features than ever before, this kicks off the first chapter in Wanderers’ ongoing and ambitious digital transformation.
Following consultation with the supporters and close collaboration with the Club we are rolling out a new set of highly engaging, integrated, and easy-to-manage digital products that deliver the best experience for the club and the fans. The new fan-focused digital approach will help to grow the fan-base, deepen engagement, and provide significant commercial opportunities.
We’ve written previously about the importance of understanding the fans when devising a digital strategy and the club identity is a key consideration when designing digital fan experiences. The design of this new website, and imminent new Club app, incorporates input from the Club Historian and proudly shows off the club’s identity throughout – from the Lancashire red rose, to the historic elephant, and the diamond shape of the stadium’s iconic floodlights.
An overall improved user experience is enhanced by our single sign on (SSO) service that allows supporters to access a range of services from one Wanderers Account – from retail, to tickets, to the all new Wanderers TV service.
Wanderers TV is the upgraded streaming and video on demand service from leading streaming provider StreamAMG that will deliver a superior viewing experience for fans across the globe.
“This is a huge step forward for us as a Club and we hope supporters enjoy everything the new website has to offer. With the new app and the transformation of our stadium bowl still to come, we are working hard every day to bring the very best experience to our fanbase for the season ahead and beyond.
“Our thanks to Other Media who have worked so closely with the in-house Wanderers team here to bring this project to life and we look forward to an exciting few weeks ahead.”
Alongside all the content you’d expect, from news and results, to fixtures and league tables, the website also features an engaging new Live Match Centre and fan favourites such as quizzes, polls, and score and line-up predictors.
Powered by our Clubcast Fan Experience Platform, the club now has ease of editorial control as well as benefiting from the platform’s data cloud and single-sign on solutions. The club can now continually monitor performance and make refinements to enhance the user experience and maximise commercial opportunities.
“This is the sort of project that we thrive on - a digital overhaul for a Club that really wants to accelerate the fan experience and to make it the best it can be.
"The new website, and soon the app, will give the Club so much more control over the content and by including mobile ticket redemption, and personalised content like never before the fans will see real improvements. These are major developments and this is only just the beginning.”
Visit the new-look bwfc.co.uk and see for yourself what can be done when you have the ambition and the right team in your corner.
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