Check Out Your Checkout: Practical Advice to Maximise Conversion

User sessions on mobile are growing but conversion still lags behind desktop. What can you do, then, to make it easier and quicker for customers to checkout on your mobile site?

We want to give you some pointers to get started with optimising conversion by taking a look at your checkout process. We’ve identified 32 simple, specific pieces of advice to get you started.

If you take only a minute to digest and consider each pointer, that’s just over half an hour to get you underway with planning to bring in your share of the £3.74bn that it’s estimated optimising conversion efforts is worth. We think that’s worth putting the kettle on and sitting down for…

In this guide you will discover easy-to-implement tips on:

  • Speed
  • Convenience
  • Usability
  • Clarity
  • Keeping customers on the page
  • Extra tips to tackle abandonment