Adobe Puts Magento into its Shopping Cart

Adobe’s proposed purchase of Magento for $1.68 billion is an interesting move and one that fits into its development from start-up Open Source solution to fully-fledged industrial strength ecommerce system.

The backing of Adobe and the potential integration into its Experience Cloud platform could add serious clout to its capabilities and help to match the growing ambitions from Salesforce and Oracle. Quite how the acquisition will affect the commercial and licensing model is yet to be clarified and we’ll be keeping a close eye on developments in the coming months.

Other Media has been working with Magento since 2011, having migrated our clients to the platform from our own in-house Java based ecommerce system. It was clear then that the Open Source approach and Magento in particular held huge advantages over our in-house approach and more importantly the alternative high-cost, high-end ecommerce systems that were starting to proliferate at that time. Giving clients a sophisticated but low-cost option with a clear upgrade path has been key to Magento’s success and it’s crucial that Adobe recognises this and continues to support SMEs as well as larger clients.

Working with a number of clients (such as furniture designer, Arlo & Jacob and City Lit) we’ve seen the platform develop and mature and also change hands in the intervening years, from eBay ownership to private equity firm Permira, who have made an impressive return on their original investment of $200m. The launch of Magento 2, with which we built a streamlined solution for footwear retailer, Moshulu, has been a good move for the company and we’re seeing the benefits of the new version across several of our clients. Integration with other systems has always been at the heart of our projects, whether that’s to help marketing departments build compelling content around the transactional aspects of a website, or integrating with third-party systems such as stock control and logistics. Just how Magento and Experience Cloud will now fit together, and what this will mean for our clients now and in the future will be fascinating to see. Watch this space…