Vollebak are a 2 year old start up taking on the outdoor industry. Founded by twin brothers and adventure athletes, Nick and Steve Tidball, they use science and tech to make sportswear, but not as you know it.

The Vollebak team came to us as they were ready to take their online business forward.  

"Other Media 'got' our brand, and our super high expectations for design and user experience, right from the start."

Jo Tidball

Head of Operations, Vollebak

The development of vollebak.coma responsive, optimised website that is an elegant ecommerce solution is the kingpin of a customer experience strategy to bring the ultimate in technical sportswear to highly demanding adventure athletes.

The on-time and on-budget delivery of this beautifully designed website is elevating the brand’s position with impressive visitor engagement and over 1,000% increase in sales.

Winning a Drapers Digital Award for Best Website Design didn’t hurt either.

Consuming the Vollebak brand was at the core of every decision we made about this project and as the shop front of Vollebak, the site needed to reflect fully on the already established brand values of science, attitude and intelligence.

The website is the perfect platform to show off to the world the products, the story behind them, the product experiences, and the scientific research underpinning everything. Designed to be informative and educational, the site is highly intriguing and absorbing. Through amazing content and great presentation, readers are hooked and become long-standing followers of the brand as well as paying customers.

We designed a robust solution to transform an existing Shopify site into an innovative and immersive ecommerce experience integrating content, lifestyle and product. We gave the client the flexibility to create pages with great editorial control, showcasing the brand and the amazing array of content that is carefully tailored for its audience.