West Brom Renew Contract with Other Media’s Clubcast
Since starting work on implementing the Baggies’ new digital strategy ahead of the 2020/21 season we’ve seen some massive successes for this partnership, in the most testing of times globally, and are absolutely thrilled to be continuing to work with such a driven, forward-thinking club.
The project has so far seen a massive return on investment for the club’s monthly expenditure on their digital products, with new sponsors on board and huge sales through retail. WBATV+ has recently launched bringing premium video content to members, and now getting to grips with the wealth of data available is opening up the world of personalisation of content and communications.
Simon King, Chief Commercial Officer at West Bromwich Albion, said: “It was an easy decision to choose to continue to work with Other Media. Normally we would go out and look into other options before considering a renewal especially as tech is such a fast-moving environment. However we felt that because we’ve already achieved so much and to such a high standard, and are not even halfway through where this journey could lead us, we were confident in our decision.
Other Media have delivered an amazing looking website that is so interactive and full of rich content, as well as the highly engaging apps delivering key information to over 35k users in an easily consumed way. The quality of the platforms is exceptional. Then there’s the relationship, the day to day management of the projects, and we have built up a lot of trust through the agency’s ability to account manage to a very high standard. This was a big part of the decision.
Working with a team that has a roadmap to continue growing in sport means we have full confidence in going on that journey with them and we’re more than delighted to continue working with the team.”
"It was an easy decision to choose to continue to work with Other Media."
West Bromwich Albion
The digital products are powered by Clubcast, the centralised publishing system behind the club’s customised website and apps, and designed by our creative experts; managed by a dedicated project manager who might also be a Spurs fan but doesn’t let that get in the way of a great relationship; and supported by a team of technical pros who can never just go with the easiest solution, they know too much and always want to try something that will put a smile on everyone’s faces.
Our clients often come to us via a recommendation, and they choose to work with us because they can see the pedigree of excellence, attention to detail, and delivery of world-class solutions. They tend to stick with us because we guide them through what can be a daunting digital world and bring them out on top, working in collaboration to make it a pleasure for both parties.