Plymouth Argyle Partner with Other Media for New Digital Fan Experience
We are delighted to reveal plans for the upcoming launch of a brand-new digital offering for Plymouth Argyle supporters, including a modernised official club website, mobile app, and streaming service, powered by our Clubcast Fan Experience Platform.
The Pilgrims have chosen to work with Other Media to develop a cutting-edge website and Argyle app for iOS and Android users. The combined website, app and streaming service is scheduled to be up and running by the beginning of the 21/22 season. The new digital services will replace those currently in operation, including iFollow streaming and the EFL Digital app and website.
Work on this project has been ongoing for a number of months behind the scenes at Home Park, with reliability, ease of use, and quality of experience all driving forces behind the decision to invest in a new digital offering for the Green Army.
"This is a really exciting development for the club. This project allows us to produce our own digital solution, controlled by us, designed specifically for Argyle supporters. This will allow us to provide an entirely improved experience for the Green Army. Not only will these new platforms offer a better, more reliable experience for Argyle fans, but they also provide us greater opportunities to enhance and amplify the Argyle brand – in line with the club’s long-term ambition to become a sustainable Championship level club. "
Plymouth Argyle Football Club
Boosting Engagement and Returns
The new digital services will kick-start a long-term supporter services project at the club, with plans in the works for a single sign-on system – bringing areas like ticketing, retail, streaming and hospitality together in one easily accessible account.
We’re delighted to be partnering with such a forward-thinking club and know that the club and their supporters will reap the rewards of this digital overhaul.
Building stronger ties between the club and the fans is vital as we emerge from the COVID crisis and it’s imperative that clubs connect with fans that have so long been absent from the grounds. The launch of these new digital products will boost engagement and see new revenue streams unlocked for the club.
"We’re delighted to be working with Plymouth Argyle, an historic club that understands the value of putting the fan’s digital experience at the centre of the club’s development plans. Argyle join our growing network of clubs delivering customised digital products, powered by our Clubcast Fan Experience Platform, who are seeing the benefits of developing a strong digital strategy that places the fan experience at the heart of new engagement and commercial opportunities."