Cover of Fan Engagement Guide

360° Fan Engagement: Understanding Fans, Maximising Opportunities

How do you approach fan engagement? Where do you start? What makes a sports fan tick? What do you need to know about location and timing?

Fan Engagement Guide Front Cover

With insight into the drivers behind a fan’s loyalty and examples of how you can better engage with fans with location and timing-based considerations, this guide will get you started with your fan engagement strategy:


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