From 1 April 2015, English Heritage separated into two organisations: Historic England is the name for the public body that champions and protects England’s historic environment, everything from prehistoric remains to post-war office buildings.
English Heritage will continue to administer the National Heritage Collection, consisting of more than 400 historic sites across England including Stonehenge, Dover Castle and some of the best preserved parts of Hadrian’s Wall.
As part of the new brand development process Other Media were asked to work collaboratively with Historic England to oversee the design and UX development of the new web site. In addition Other Media were closely involved with the brand development process and ultimate design of the new logo and design guidelines.
Following the success of our work with the V&A, The British Library and The Natural History Museum, Other Media were chosen to oversee the responsive website development for this new brand.
The key challenges were to:
- guide the organisation at both a strategic business level and a delivery level.
- produce a best of breed responsive website that would be the foundation of this
- prestigious new cultural brand online.
- build an internal team of user experience architects, designers, and front end developers.
In addition to the creative direction, Historic England needed to develop a new brand identity to be modern, highly recognisable and convey the underlying values of the organisation; expert, championing and constructive.
Other Media were also commissioned to produce the main guidelines document that would form the foundations for all Historic England communication material, both on and offline.
On time and on budget delivery of one of the UK’s most prestigious new cultural brands. Comprehensive design guidelines for both print and digital have been delivered and received by the governing bodies with enthusiasm. An intuitive-to-use website which presents Historic England in a beautifully designed, responsive interface. We are extremely proud of this work which has been collaboratively produced with the Historic England team both in London and at their headquarters in Swindon.